Tilly's marketing/relationship theory.

EDC Las Vegas 2012 

EDC mainstage 

I read an article about marketing the other day. It said too many people spend time trying to get people to like a product instead of spending time making their product something people would like. I went to EDC last weekend and it was amazing. I found it interesting they had almost tripled the amount of tickets they sold last year. However anyone who went can easily see how they did this. They put millions of dollars into making the event amazing. From the costumes, to the artists, to the stage set up, to the rides, to the v.i.p area. I myself saw one video trailer for the actual event AFTER my ticket had already been bought. I didn't see anyone looking for or asking people to come to EDC, no one wrote me on facebook and invited me to that party. From my point of view they took all the extra money that would have gone into promoting and put it into the event and creating an experience that people would walk away and talk about for months, thus doing all the promoting for them. I expect next year will be even bigger and better.

That being said I think this form of marketing also applies to people and relationships. I see so many people looking for love. Going to insane lengths trying to get someone's attention or someone's interest. If these people would take all of that time and energy and put it into themselves---> their career, their hobbies, or their personal growth, they would probably already be with the type of person they wanted to be with.  exp.  Shaun White can probably have his pick of any girl he wants. If he hadn't spent time practicing snowboarding and instead spent it looking for love, trying to hook up with girls, or trying to be cool who would Shaun White be? Nobody. It's because he followed his dream and got really good at what he loves to do. While the rest of his crew was probably out hitting on chicks at the bar he was boarding down a mountain and becoming an amazing athlete. Now girls come to him. Stop thinking about trying to date someone and start thinking of what you can do to better yourself. Get really good at a sport, hobby, or perfect a talent.  Go to the gym and get a sexy body. Learn how to do your hair/ makeup/clothes to make yourself look better.  Read books and learn new things so you can carry a conversation well.  Focus on your work and having a good career. Think of what you look for in a person and become that yourself.

I think it would be better to do all of this just because you love yourself, but it will help you to attract people as well. This is just my thoughts on it. I'm not saying I'm wrong or right, but I have seen and heard alot about relationships from all of my clients and friends and this is what I've come up with..... it's worth a shot. No matter what if you end up being a better person it's all worth it.